UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Browsing by Subject Lebanon, influencers, fashion, covid19 pandemic, economic crisis, social media, buying intention, consumer behavior
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2021 | The impact of influencer marketing on impulse buying behavior : a Lebanese consumer study | Zoghbi, Maria; Khoury, Mona |